Product page examples that work in 2024 [+ tips]

Believe it or not, although there are tons of online stores out there, many eCommerce businesses still struggle to create a high-quality product page that actually works. And if this sounds like you, don’t worry - we have you covered. 

In this article we share some of the best eCommerce product page design examples, go through what makes a good product page, and help you improve your current product page layout.

Without any further ado, let’s start! 

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What Makes a Good Product Page? 

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Knowing what a product page is isn’t the same as knowing how to make a good one. In other words, creating a captivating product page doesn’t include loading up the page with random (and often) unnecessary content and tons of product images.    

Hence, the first step to understanding what makes a good product page is learning what features, information, and content needs to be included. 

In general, it all comes down to several must-haves: 

• Help visitors understand what it is they’re looking for (and yes, you may have added images and product names, but you need an informative description section too); 
• Include a lot of high-quality visuals (opt for videos, if possible); 
• Add customer reviews (it helps make the product page more transparent and impartial); 
• Don’t just add features, mention the product benefits too;
• Include clear shipping policy, returns, and any other relevant information; 
• Include additional features such as AI-based product recommendations (usually found in the “similar products sections” on the product page);
• Keep on improving and upgrading your product page, and so on. 

While there aren’t one-size-fits all rules when it comes to creating the best eCommerce product page design, the tips we just shared are more than simply a good start.  

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Some Product Content Stats That Are Worth Considering 

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Before we dive straight into the product page examples, we’d like to further highlight the importance of product pages, and why having a great one matters so much. 

To do so, we include several informative statistics that prove how significant product content is for every online business: 

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And now - onto the eCommerce product page examples! 

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Product Page Examples

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1) Asos

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Being one of the leading eCommerce stores may not be easy, but Asos knows how to do it effortlessly. And all it takes is one glance at one of their product pages to realize this. 

Namely, Asos is known for its: 

1. strategic keyword approach - just take a look at the image above: it says Flounce London flutter sleeve wrap front maxi dress in red satin). This is not only great for customers, but for SEO purposes too. It’s a win-win! 
2. neat breadcrumb navigation - this helps users navigate other sections and items on the site. What’s more, the breadcrumb also helps customers go back to a previous category (this option comes in handy when you have a lot of items in stock). 
3. and sizing help - which is especially useful when users are purchasing clothes and are unsure of the size they’re supposed to get. Yes, we’re talking about the Asos Fit Assistant size recommendation tool! 

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What makes it stand out: 

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…its videos displaying most items as if in real life (especially great with delicate clothing items). 

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2) Pilgrim 

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This is one of those eCommerce product page examples that will make customers fall in love with the world of aromatherapy. 

Pilgrim provides prospective buyers with the following:

1. brief, yet detailed product information; 
2. multiple payment methods (users can know whether their preferred payment method is accepted or not even before they decide to purchase the item); 
3. refunds, return, and shipping information 
4. mages that highlight the product’s features;  
5. information about the number of pieces currently left in stock, and so on. 

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What makes it stand out: 

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… the detailed customer reviews along with images of their happy customers.

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3) Nudie Jeans 

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When we deal with a brand such as  Nudie Jeans we aren’t just talking about some of the best jeans designs out there - we’re talking about some of the best eCommerce product page examples too! 

And it shouldn’t come as a surprise. After all, Nudie Jeans is known for its product pages with: 

1. a lengthy jeans description (you probably don’t believe it’s possible for someone to write so much about a pair of jeans until you actually see it); 
2. a 3D overview with a “+” item which outlines what each jeans detail represents and where it’s located on the item; 
3. and a detailed breakdown of every step of the purchasing process (from the moment a client access their website to the very end when they  buy an item). 

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What makes it stand out: 

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… its Compare view, which allows users to compare items in the following categories: Rise, Waist band, Seat, Thigh, Knee, Calf, and Bottom (you can take a look at the image above from greater clarity).

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